Generation Electric is the one-stop online retailer for Electric Bikes and Electric Scooters. We aim to provide every customer with the best shopping experience by offering high quality products, outstanding customer support and free delivery on all purchases to UK mainland. 


Green Commute Initiative - Cycle to Work Scheme
Bike2Work Scheme - Cycle to Work Scheme


Amazing service from Stephen regarding the e-bike I ordered for my wife's 60th birthday present, to say he went above and beyond is an understatement! What a pleasurable online experience. All the best for the future! Ps. The Sahara e-bike is fantastic, she loves it!

Mark Bailey

Love it!

As an old bird who happened to live in a valley and desperately wanted to get out and fit, this bike has been a god send. At first it was just to toddle off to the shops but now I'm off everywhere around the island. Customer service that I received from Stephen Hedges was second to non. Thoroughly recommend

Kim Thomas

Avaris road bike!

This bike is a game changer ! Ive had it 3 weeks and i can say without shadow of a doubt it has completely changed my cycling mentality i now go out on a ride and really enjoy it, no worries about hills or head winds this thing just eats them up, the 9 levels of power are superb and give a great boost when needed. Overall awesome and would highly recommend this

Richard Roberts

5* Bike & Service from Electric Avenues

I love my E-Go lite, it's everything I was wanting from an electric bike. Stephen provided great support in helping me decide which bike to buy. The whole buying experience with Electric Avenues was flawless. Would definitely recommend using this company. 5* experience all round

David Jackson

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